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Destination and lifestyle PR Account Executive

£25-28,000

London


A boutique agency that specialises in working with destinations around the UK and Europe is on the lookout for someone with 8 months of PR agency experience who is intellectual and creative. This agency has produced impactful work in the placemaking space. They specailise in PR and marketing for places undergoing change, such as city centre regeneration, neighbourhood repositioning, and shopping and leisure destinations. This is a role that would suit someone who is interested in the way in which urban areas can evolve over time.


Key responsibilities and requirements:

  • Implement influencer relations campaigns

  • Pitch to traditional media

  • Implement social media strategies

  • Draw up media lists

  • Coordinate events, press tours of locations, and conferences

  • Develop brand collaboration ideas

  • Write press releases and content

  • Pitch to lifestyle, residential, national and regional media

  • Work with the team to develop interesting story angles, PR campaigns and brand partnership ideas

  • Draft photography and other creative briefs

  • Build relationships with target media and industry influencers, including accompanying colleagues to meeting with journalists on a regular basis to understand forward features and relevant angles to pitch across the agency’s accounts

  • Draft media interview briefing notes for clients

  • Draft broadcast notices

  • Support in managing broadcast opportunities and photocalls with an Account Manager

  • Remain on top of the news agenda and industry trends

  • Input into new business pitch documents

  • Create monthly content calendars for clients across all channells – LinkedIn / Facebook / Instagram / twitter / TikTok

  • Work with team members to populate content calendars, suggesting ideas for content, drafting compelling copy and sourcing visual assets

  • Create video assets








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