B2B PR Account Director

£40-57,000

London


A strategic corporate consultancy that works with clients across multiple sectors from education to crypto is on the lookout for an Account Director or Senior Account Manager. They develop campaigns that shift perceptions, support business growth and bolster the reputation of innovators. Their stories are built on the work and revolutionary ideas of academics, venture capitalists, diversity and inclusion strategists, sustainable energy leaders, and the thinkers of our time. They produce both global and local work.

Role & Responsibilities:

  • Prior PR agency experience in the B2B space is required

  • Strategic input/consulting and advising

  • Maintaining existing client business

  • Account direction on each of your accounts, and day-to-day management of client programmes.

  • Growing the client portfolio revenues to reach and exceed revenue and profit targets, and recommending additional services to your clients as appropriate.

  • Coaching and leading a team

  • Assisting with new business pitches

  • Maintaining relationships with key influencers and thought leaders

  • Understand issues affecting the client's business and review their impact on program and client objectives

  • Manage budgets

  • Monitor and investigate 'market intelligence' using the views of influencers on issues that may affect your clients (external/ product/competition).

  • Be well versed in most PR techniques: traditional and new media relations, journalist liaison, product launches, event management, advertorials, product placement, ticket offers, advance features placement, creating by-lined pieces, print production, photography and conference placement, so that you can advise your client and support team on programme execution.

  • Full range of writing skills, including press releases, features, speech writing, brochure copy, presentation preparation and programme proposals.