A well-respected agency that has grown to a team of 15 in 5 years is on the lookout for either an Account Manager or Senior Account Manager with a track record in beauty PR. They are based in West London. They represent prestigious luxury brands that span the perfume, makeup, skincare, and well-being space. They offer PR, brand positioning, influencer marketing, VIP, events, brand partnerships, sustainability, CSR strategy, retail strategy, and expansion.
Key responsibilities and requirements:
You’ll have existing and consistent PR agency experience
Have insight into industry trends and changes
Provide creative strategic counsel
Contribute to new business pitches
Upsell the services offered by the firm
Develop social media strategies
Manage and inspire a team
Day-to-day account lead on a prestige client portfolio
Execute clients' communications strategy and key campaigns to include digital, social and print media. Implement and manage the PR calendar to support all launch initiatives
Strong media & influencer relationships allowing regular and successful media outreach and cultivating relationships.
Proactively pitching new ideas to clients - strong concepts aligned with the overall strategy.
Leading client meetings alongside the team, ensuring status updates are delivered in a professional and knowledgeable manner.
Manage organic influencer relations database opt-in outreach nano, micro, macro, KOL influencer campaigns with relevant converting partners
Understanding of social media landscape & ability to play a part in influencer partnership manager (supported and working alongside Senior Influencer Manager across your portfolio)
Ownership of thorough press, MUA / KOL /celebrity and influencer database for your clients making sure we are inclusive and diverse in our reach - bridging new ideas and talent
Identify meaningful opportunities for collaborations & partnerships for your client accounts
Ideation and execution of creative mailings (creative direction and vendor sourcing – as needed, media and influencer lists) bring new ideas and creativity to the team
Build relationships with retailers to ensure maximum exposure on new launches and brand pillars on all retailer digital and socialexecutingrms
Experience in planning and execute launch events for clients and ensuring strong print, dimanagingand social influencer attendance, manage all details, logistics, and budget
Create a regional PR strategy for clients, including events and regional tours where necessary
Maintain a thorough understanding of the products, their background, and their positioning in the brand
Daily use of MMI to maintain weekly and monthly progress reports, working with Account Executives and assistants across all clients
Know and understand the use of media analysis and coverage reporting, and provide comprehensive reports for clients to show activity and growth
Monitor client KPI’s and year-on-year coverage figures, feeding back to the senior team with updates and solutions if needed
Go beyond beauty - Cultivate VIP relationships from celebrities, makeup artists, fashion designers, stylists, other like-minded and aspirational brands.
Build seeding programs to drive awareness and build advocacy.
Ensure your brands are entered into leading and credible industry awards.