Luxury Beauty PR Senior Account Manager/ Account Manager



A well-respected agency that has grown to a team of 15 in 5 years is on the lookout for either an Account Manager or Senior Account Manager with a track record in beauty PR. They are based in West London. They represent prestigious luxury brands that span the perfume, makeup, skincare, and well-being space. They offer PR, brand positioning, influencer marketing, VIP, events, brand partnerships, sustainability, CSR strategy, retail strategy, and expansion.

Key responsibilities and requirements:

  • You’ll have existing and consistent PR agency experience

  • Have insight into industry trends and changes

  • Provide creative strategic counsel

  • Contribute to new business pitches

  • Upsell the services offered by the firm

  • Develop social media strategies

  • Manage and inspire a team

  • Content development

  • Day-to-day account lead on a prestige client portfolio

  • Execute clients' communications strategy and key campaigns to include digital, social and print media. Implement and manage the PR calendar to support all launch initiatives

  • Strong media & influencer relationships allowing regular and successful media outreach and cultivating relationships.

  • Proactively pitching new ideas to clients - strong concepts aligned with the overall strategy.

  • Leading client meetings alongside the team, ensuring status updates are delivered in a professional and knowledgeable manner.

  • Manage organic influencer relations database opt-in outreach nano, micro, macro, KOL influencer campaigns with relevant converting partners

  • Understanding of social media landscape & ability to play a part in influencer partnership manager (supported and working alongside Senior Influencer Manager across your portfolio)

  • Ownership of thorough press, MUA / KOL /celebrity and influencer database for your clients making sure we are inclusive and diverse in our reach - bridging new ideas and talent

  • Identify meaningful opportunities for collaborations & partnerships for your client accounts

  • Ideation and execution of creative mailings (creative direction and vendor sourcing – as needed, media and influencer lists) bring new ideas and creativity to the team

  • Build relationships with retailers to ensure maximum exposure on new launches and brand pillars on all retailer digital and socialexecutingrms

  • Experience in planning and execute launch events for clients and ensuring strong print, dimanagingand social influencer attendance, manage all details, logistics, and budget

  • Create a regional PR strategy for clients, including events and regional tours where necessary

  • Maintain a thorough understanding of the products, their background, and their positioning in the brand

  • Daily use of MMI to maintain weekly and monthly progress reports, working with Account Executives and assistants across all clients

  • Know and understand the use of media analysis and coverage reporting, and provide comprehensive reports for clients to show activity and growth

  • Monitor client KPI’s and year-on-year coverage figures, feeding back to the senior team with updates and solutions if needed

  • Go beyond beauty - Cultivate VIP relationships from celebrities, makeup artists, fashion designers, stylists, other like-minded and aspirational brands.

  • Build seeding programs to drive awareness and build advocacy.

  • Ensure your brands are entered into leading and credible industry awards.