A fast-growing independent agency with 10 members of staff is on the hunt for a talented and creative PR professional with a passion for wine, gin, or whiskey or the luxury or FMCG sector. The agency works with well-known brands like Bombay Sapphire and Whitley Neill. They have deep industry expertise and form global campaigns that reach different markets in an informed way. You needn't come from a luxury communication background but consumer brand experience is required with an interest in the drinks industry.
The agency has a dog-friendly environment, a wellbeing offering and budget, scope to gain WSET qualifications, and multiple bonus programs.
Role & Responsibilities:
Provide advice to clients while harnessing your knowledge of the issues that face their specific industry and brand
To be considered you'll require existing PR Account Manager experience as you'd be managing a Junior Account Manager, Senior Account Executive and Account Executive
Produce creative ideas to generate a buzz
Sell in stories to the media (newspapers, magazines, radio, television, and online news sites)
Manage and inspire your juniors
Devise brand partnership ideas
Harness data to produce informed campaign ideas
Be able to convert projects to retained work through the production of awe-inspiring work that reaches the objectives of clients who operate in a competitive market.
Keep abreast of current PR trends and tools across both traditional media platforms, and new platforms (social media, podcasting, Clubhouse etc.)
Organise events, launches, experiences and brand collaborations
Liaise with talent as well as thought leaders and CEOs
Get involved in pitching for new business and developing PR proposals
Ensure there is synergy in messaging across multiple platforms