PR Account Executive (food, drink & sportswear)



A dynamic agency that delivers brand development, activation, PR, digital communications, and design services.

They have won The Drum Network, The Drum Marketing, The Grocer GRAMIA, Fresh, FAB, Creative Moment, and International Communications Awards.

To be considered for this position you'd require existing PR agency experience (at least 5 months) and experience in gaining coverage in either a B2B or B2C capacity. This agency works with big-budget well-known brands that would appeal to a foodie who belives in nurturing the creative and strategic part of the mind.

Key responsibilities and requirements:

  • Creative input into PR plans

  • Some day-to-date reporting to clients

  • Draft agendas and contact reports for client meetings

  • Support on content for evaluation documents

  • Draft photography and other creative briefs

  • Work with the team to develop interesting story angles, PR campaigns and thought leadership ideas for client projects

  • Pitch to national, regional, lifestyle and trade food media

  • Draft media materials, including key messages, press packs, factsheets and press releases

  • Build relationships with target media and industry influencers, including accompanying colleagues to meeting with journalists on a regular basis to understand forward features and relevant angles to pitch across the agency’s accounts

  • Monitor forward feature lists, press calls, editorial team changes

  • Compile press lists for client campaigns

  • Regularly read target press and new media titles/influencers, to stay on top of opportunities

  • Monitoring media for client mentions, and articles that affect/are of interest to clients

  • Mounting and logging media coverage, and drafting sell-backs of our coverage to clients

  • Support in delivering press events and campaigns

  • Draft media interview briefing notes for clients

  • Monitor social media

  • Draft social media posts and source appropriate accompanying imagery

  • Provide industry event support (e.g. booking requirements for industry events, from agents events to trade shows)

  • Remain on top of the news agenda and industry trends

  • Draft copy for the website (case studies and blog)

  • Draft copy for social media platforms

  • Input into new business pitch documents including research